Safilo, a billion-dollar eyewear giant, and the parent brand of Smith Optics, Carrera and Polaroid Eyewear, bought a 70% stake in the local San Diego startup in 2019. Blenders sunglasses even appeared on the faces of DJs on stage and other artists that frequented San Diego.Ĩ years into the journey, Blenders was valued at $90 million. Continuing to generate true grassroots marketing tactics, sunglasses and stickers were passed around local beaches, pool parties, and music festivals to gain exposure and win over brand popularity. With a bountiful circulation of social media, demand for initial designs started to arrive, along with requests for purchasing details. This campaign showcased affordable sunglasses with bright colors, patterned frames, and tinted lenses. Without any cash, but a winning plan, he managed to create a successful crowdfunding campaign through Indiegogo. Quickly, Chase learned he needed more colors and styles to offer his target audience if he wanted to be successful. ![]() The name fit perfectly for the mixing and matching of various colors they wanted to use, and the local beachy lifestyle in San Diego.īlenders was launched at San Diego’s State Entrepreneur Day. The name was inspired by the street that Chase and Blake lived on - Hornblend Street. With some help from his neighbor, Blake - a graphic designer, who crafted a logo and Facebook page, along with a $2,000 loan from his roommate which covered a trademark, website domain, first round of sunglasses and stickers, Blenders Eyewear was born. Where were the choices for eyewear that were relevant, affordable and dependable? He realized there was a major void in the market between high-end designer sunglasses and low-end beater shades. He quickly learned this was the reason that prices for eyewear were so out of whack. After doing some market research, he realized the eyewear market was heavily dominated by a small group of players that leveraged substantial controls on all pricing, distribution, and manufacturing. Sporting this $5 pair of neon sunglasses, he received overwhelmingly positive responses. Little did Chase Fisher know the day he wore a $5 pair of neon green “beater” sunglasses to see his favorite DJ at a downtown San Diego nightclub, that he would leave with a business idea. ![]() This is the success story of Blenders Eyewear Overall, the Sutro Light Sweep Ascend performs superbly in hot, sweaty conditions with minimal fogging, and stays put well on your head too.Blenders Eyewear: The Story Behind Their Success 8 years. ![]() We’re big fans of the design, but the sweep-style lens, with its narrowing taper, is best suited to smaller faces. The drilled vents reduce fogging to a minimum when working hard on hotter days, but they can occasionally catch the light on their internal edges. There’s no distortion, even at the edges, and a punchy contrast that made these great to use both on the roads and in low-contrast conditions, such as woodland gravel rides. The black-tinted Prizm lens is an absolute joy to use. ![]() The new Sutro Lite halves the frame, puts an upsweep on the lens, yet still retains the retro styling cues of the drilled-out brow vents. Designed to shave grams, the Oakley Sutro Lite Sweep Ascend is for serious climbers.
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